Smart Investment. Great Escape. Built-in ROI.

West Michigan is one of the Midwest’s top vacation destinations — and it’s not just for visitors. More and more buyers are investing in properties here that offer both personal enjoyment and income potential. Here’s how to make sure your vacation rental purchase checks all the right boxes:

🎯 Know Your Goals

Are you buying mainly for investment, for personal use, or a mix of both? Your goals will guide everything from location to layout to financing strategy.

📍 Choose the Right Location

Properties near Saugatuck, Douglas, Fennville, and the lakeshore towns are consistently in high demand. Look for spots close to beaches, downtowns, wineries, or nature trails — places where guests want to stay year-round.

🏡 Focus on Guest Appeal

The most successful vacation rentals aren’t always the biggest — they’re the best experience. Think cozy cottages, stylish interiors, outdoor space, and thoughtful touches like fire pits, hot tubs, or game rooms.

🧾 Understand Local Rules

Each township has its own STR regulations. Some require licenses, some have limits, and others don’t allow short-term rentals at all. We’ll help you navigate the rules and find STR-friendly areas that match your vision.

💰 Run the Numbers

From cleaning fees to property management to peak-season rates, knowing what to expect helps you make a smart, profitable decision. We provide custom income projections so you know exactly what your property could earn.

🤝 Work with a Local Expert

Buying a vacation rental isn’t like buying a typical home — and West Michigan’s market is unique. We specialize in helping buyers find homes that are not only beautiful but profitable, too.

Ready to find the vacation rental that pays you to visit? Let’s talk strategy — and let’s find your perfect West Michigan escape.